Core Insights - The pickup truck market in December 2025 saw sales of 52,000 units, marking an 8.8% year-on-year increase and reaching a five-year high [1] - For the entire year of 2025, total pickup truck sales reached 589,000 units, reflecting an 11.8% year-on-year growth [1] - The production of pickup trucks in December 2025 was 48,000 units, a 5.2% increase year-on-year, with total production for the year at 575,000 units, up 14% [1] Market Performance - The leading company in the pickup truck segment remains Great Wall Motors, with stable performance both domestically and internationally [1] - Other strong performers include Changan Automobile, SAIC Maxus, JAC Motors, and Zhengzhou Nissan, driven by continuous export growth [1] - The domestic retail market is characterized by a "one strong, many strong" structure, with Great Wall, JMC, Zhengzhou Nissan, Radar, and Jiangxi Isuzu showing notable performance [1] Regional Demand - The main demand for pickup trucks is concentrated in the Southwest and Northwest regions, which together account for 46% of total demand in December 2025 [1] - The performance in the Beijing-Tianjin-Hebei region is relatively weak compared to the core markets [1] Export and New Energy Pickup Trucks - In December 2025, the national pickup truck exports reached 28,000 units, a 12% year-on-year increase but a 7% decrease month-on-month [2] - For the entire year, exports totaled 300,000 units, up 21% year-on-year, with exports expected to account for 50% of total sales in 2025 [2] - New energy pickup truck sales in December 2025 were 6,000 units, down 3% year-on-year and 30% month-on-month, but cumulative sales for the year reached 73,000 units, a significant 243% increase [2] Company Rankings - In December 2025, the top three pickup truck manufacturers by sales were: 1. Great Wall Motors: 15,338 units (down 5.6% year-on-year) 2. JAC Motors: 6,869 units (up 27.5% year-on-year) 3. Changan Automobile: 6,037 units (up 91% year-on-year) [5][6] - For the full year 2025, the rankings were: 1. Great Wall Motors: 181,660 units (up 2.6% year-on-year) 2. JAC Motors: 60,711 units (down 4% year-on-year) 3. Changan Automobile: 56,640 units (up 8.9% year-on-year) [7]
乘联分会：2025年12月份皮卡市场销售5.2万辆 同比增长8.8% 处于近5年的高位水平