西贝最严峻时全国门店客流暴跌45%

Core Viewpoint - The company Xibei is set to close 102 stores nationwide, accounting for 30% of its total outlets, due to significant challenges faced since the pre-made food incident in September 2025 [1] Group 1: Store Closures - Xibei confirmed the closure of 102 stores, which represents 30% of its total store count [1] - The decision to close stores is linked to a drastic decline in customer traffic, which fell by 45% during the peak of the crisis [1] Group 2: Financial Challenges - An internal source indicated that the company is currently operating at a loss and facing severe cash flow pressures [1] - The company has implemented various strategies to recover, including product adjustments and promotional campaigns, but these have not yet restored customer traffic to previous levels [1] Group 3: Recovery Efforts - By the end of September, Xibei completed its first wave of product adjustments, including fresh dumplings and skewered lamb [1] - A systematic price adjustment was made to 30-40 menu items, with an average reduction of about 20% [1] - Promotional strategies included various customer incentives, such as cash vouchers and discounts on takeout orders [1]