Group 1 - The annual event "2025 Technology Wind and Cloud List" was held on January 15, 2026, in Beijing, with the theme "Inspiring New Intelligence, Embarking on a New Journey" [1][5] - The founder and CEO of Yupaodirect, Zhou Feng, stated that the company uses self-endorsement in advertising because it is a new brand, and hiring a big celebrity might not effectively promote brand recognition [3][7] - Zhou Feng mentioned that the advertising budget for Yupaodirect is lower than that of competitors in the food delivery sector, but the company has invested significantly in its marketing efforts [3][7] Group 2 - Zhou Feng acknowledged a previous advertising mistake where the design did not resonate with young job seekers, leading to a change in strategy that focused on free white-collar job recruitment, resulting in Yupaodirect having the highest number of job postings in the country [3][7] - The company’s advertisements are also visible in various locations, including elevators, promoting the message that Yupaodirect has the highest number of free white-collar job postings [4][8]
鱼泡直聘创始人周峰谈亲自代言：如果请明星可能大家只记住了明星，没记住我们
Xin Lang Cai Jing·2026-01-15 09:32