Core Insights - The global smartphone market is projected to grow by 4% year-on-year in Q4 2025, driven by seasonal demand recovery and improved inventory management, despite some manufacturers facing rising component costs [1] - For the entire year of 2025, global smartphone shipments are expected to increase by 2%, reaching 1.25 billion units, indicating a steady market recovery with uneven performance [1] - The first half of 2025 showed weak trends, while the second half benefited from strong demand in emerging markets and positive responses to flagship model launches [1] - Rising memory costs and supply constraints have begun to impact the market, limiting shipment potential in Q4 [1] - Increasing cost pressures towards the end of the year will lead manufacturers to focus more on price control, profitability, and operational efficiency entering 2026 [1]
机构：2025年全球智能手机出货量同比增长2%
Zheng Quan Shi Bao Wang·2026-01-15 09:34