泰山啤酒：破产重整绝非倒闭停产，公司生产经营一切如常

Core Viewpoint - The company, TaiShan Beer, is undergoing bankruptcy reorganization, which is not indicative of closure but rather a strategic move supported by the government to address historical debt issues and focus on long-term development [3][10]. Group 1: Company Operations - The court has accepted the bankruptcy reorganization application for TaiShan Beer, allowing the company to temporarily relieve its debt burden and concentrate on production and operations [10]. - The company continues to operate under its "7-day model," ensuring that production and logistics remain unaffected during the reorganization process [1][7]. Group 2: Financial Performance - In 2024, TaiShan Beer achieved a revenue of 50.152 million yuan, with a projected sales volume of 80,000 tons in 2025, maintaining revenue levels similar to the previous year [5]. - The company plans to launch 13 new products in 2025 and has been recognized with the "Qingzhu Award," indicating strong performance in product development and market presence [5]. Group 3: Strategic Focus - The company aims to enhance its core competitiveness in product, sales model, and logistics, with a focus on younger consumer demographics [5]. - TaiShan Beer is committed to increasing the number of its specialized stores, targeting "one province, one thousand stores" as a goal for expansion [5].