汶水古街里的烟火与温情

Core Insights - The article highlights the transformation of the Dawangkou Town in Tai'an, Shandong Province, into a vibrant cultural heritage street, successfully integrating intangible cultural heritage (ICH) with tourism through innovative practices [2][10]. Group 1: Transformation of Heritage Sites - Dawangkou Town has repurposed idle courtyards into ICH museums, showcasing traditional crafts and attracting tourists without commercializing the experience [3][4]. - The renovation of old buildings has been done with care to preserve historical elements, such as using original tiles and maintaining old trees, creating a genuine atmosphere for visitors [4][5]. Group 2: Visitor Experience and Engagement - A "deep experience line" has been established, allowing visitors to engage with ICH through hands-on activities, such as making pottery and learning traditional crafts [5][6]. - Feedback from visitors has led to enhancements in the experience, including personalized teaching sessions with artisans, making the cultural experience more immersive [6]. Group 3: Cultural Events and Community Involvement - Regular cultural events, such as the small drama competition, have become a significant draw for tourists, with participation increasing from 12 teams in the first year to 36,000 visitors in 2024 [8][10]. - Seasonal activities have been organized to integrate ICH into daily life, allowing visitors to learn and participate in traditional practices throughout the year [9]. Group 4: Economic Impact and Employment - The ICH initiatives have created job opportunities for local women, particularly those who are unable to work outside the home, thus contributing to community development [7]. - The development of cultural and creative products based on local heritage has provided additional revenue streams, enhancing the economic viability of the region [6][7]. Group 5: Growth in Tourism - Since 2025, the street has seen over 30,000 visitors, with a daily average of 2,000 during peak holidays, indicating a steady increase in tourist interest [10]. - The high return visit rate suggests that tourists find new experiences with each visit, solidifying Dawangkou's reputation as a cultural tourism destination [10].