好评中国丨“冷资源”可以转化成“热产业”

Core Insights - The ice and snow economy is becoming a significant driver for consumption and high-quality regional development in China as the 2025-2026 snow season begins [1] - The successful hosting of the Beijing Winter Olympics has led to a transformative growth in ice sports and the ice industry, with the goal of "300 million people participating in ice sports" becoming a reality [1] Industry Trends - Major ski resorts in regions such as Jilin, Xinjiang, and Hebei are experiencing a surge in hotel bookings, with increases of 50% to 70% [1] - Popular ice tourism destinations for the upcoming snow season include Urumqi, Changchun, Altay, and Changbai Mountain, which are now ranked among the top 10 [1] - The ice and snow industry is witnessing an expansion in market size, diversification in consumer demand, and improvements in the industry chain, with a notable increase in the export of ice and snow equipment [1] Policy and Initiatives - Jilin province is issuing 100 million yuan in ice and snow consumption vouchers to attract tourists and local residents [1] - Xinjiang plans to distribute 45,000 ice tourism consumption vouchers in six rounds, covering 11 high-quality ski resorts [1] - Liaoning province aims to deepen cooperation with Jilin, Heilongjiang, and Inner Mongolia to develop cross-provincial premium routes and build a "Northeast Ice and Snow" brand [1]