沈思深:30年坚守一线,用品格诠释保险的意义
Jin Rong Jie·2026-01-15 10:31

Core Viewpoint - The article highlights the journey of Shen Sidshen, a pioneer in the insurance industry, who has dedicated over 30 years to his role at Ping An Life, emphasizing the importance of long-term commitment and professional integrity in the insurance business [1][10]. Group 1: Career Journey - Shen Sidshen started his career at Ping An Life in 1994 as the first insurance agent, demonstrating resilience by reapplying after initially being rejected [3][4]. - He recognized the potential of the insurance industry and sought to explore its opportunities, leveraging his previous experience in sales management [4]. Group 2: Team Management and Development - In 1996, despite rapid team growth, Shen faced challenges due to a lack of experience and management methods, leading to a chaotic environment [5][6]. - He decided to slow down and focus on building a solid foundation for his team, emphasizing the importance of customer trust and long-term relationships [7][9]. - After attending a training program in Hong Kong, he implemented systematic reforms in team management, resulting in a threefold increase in performance [8]. Group 3: Professional Ethics and Client Trust - Shen maintains a strict principle that every insurance policy must be transparent and compliant, fostering trust with clients [9][10]. - He believes that long-term success in the insurance industry relies on adherence to professional ethics and a commitment to client service [10]. Group 4: Evolution of Ping An Life - Over the years, Ping An Life has evolved from a life insurance provider to a comprehensive financial service platform, offering a wide range of solutions including health care, retirement, and family wealth management [10][12]. - The company invests significantly in talent development, creating a learning ecosystem that supports continuous improvement for its agents [8][12]. Group 5: Legacy and Future Aspirations - Shen aims to build a learning-oriented team, attracting talented individuals from diverse backgrounds to enhance the industry [12][13]. - He emphasizes the importance of professionalism and ethical conduct in achieving respect and success in the insurance field [13][14]. - The article concludes with a reflection on the values that have guided Shen's career: foresight, professionalism, courage, determination, and integrity [15][16].