中关村科金喻友平：智能体在营销服务领域已进入普遍落地阶段

Core Insights - The annual "2025 Technology Wind and Cloud List" event was held on January 15, 2026, in Beijing, with the theme "Inspiring New Intelligence, Embarking on a New Journey" [1][5] Group 1: Areas of Application for Intelligent Agents - The implementation of intelligent agents in enterprises is categorized into three core areas: marketing and sales services, enterprise knowledge management and office efficiency, and optimization of specific business processes [3][7] - The marketing and sales services area is already productized and shows good application results through real-time front-end teams, while the other two areas require deeper customization based on industry characteristics [3][7] - The optimization of business processes has the highest difficulty due to significant industry differences [3][7] Group 2: Challenges in Implementation - Key challenges in deploying intelligent agents include adherence to business rules or SOPs, accuracy requirements, and cost-effectiveness [3][7] - Addressing these challenges necessitates not only technological advancements and effective product design but also a focus on customer expectation management and planning for implementation order [3][7] Group 3: Industry Evolution Perspective - The long-term trend is the deepening integration of informatization, digitalization, and intelligence, moving from a human-centered approach to a human-machine collaborative model [4][8] - Future operations may evolve towards a model centered around an absolute truth, fostering better business operations through human-machine collaboration [4][8]