部分商家“免税”销售，深圳水贝黄金租赁走热

Core Viewpoint - The rapid increase in gold prices, surpassing $4,600, has significantly impacted the Shenzhen Shui Bei gold market, leading to operational pressures for merchants and a shift towards new business models to adapt to high prices and tax compliance challenges [1][11]. Group 1: Market Dynamics - The introduction of a new gold tax policy has led to a restructuring of the pricing mechanism in the Shui Bei market, merging the previously distinct prices for "investment gold" and "jewelry gold" into a single "gold" price [2][4]. - Merchants are now facing a unified pricing system that reflects the former "jewelry gold" prices, making it difficult for consumers seeking investment gold to find price advantages through public channels [4][5]. - The market has seen a significant reduction in traditional price advantages, prompting the emergence of new business models, such as gold wedding rental services, which are gaining popularity among budget-sensitive younger consumers [1][11]. Group 2: Consumer Behavior and Trends - There is a noticeable shift in consumer behavior, with younger customers opting for gold rental services instead of purchasing, as they seek to allocate their budgets towards investments like gold ETFs and mutual funds [12][13]. - The demand for investment silver bars has also increased, with merchants adapting their displays to highlight silver products, indicating a diversification in consumer interest away from gold [12][15]. - The current market environment has led to a decrease in retail profits, as the high gold prices have suppressed consumer purchasing power, resulting in a decline in overall sales for many merchants [6][11].