Nan Fang Du Shi Bao·2026-01-15 11:14Group 1 - BYD has launched a new independent brand "Linghui" focused on the B-end market, targeting public transportation scenarios such as taxis and ride-hailing services [2][3] - The Linghui brand has introduced four new models, including three pure electric vehicles (Linghui e5, e7, e9) and one plug-in hybrid MPV (Linghui M9), all based on BYD's existing platforms [2] - The establishment of the Linghui brand aims to separate B-end and C-end markets, allowing the main brand to focus on high-end development without diluting its image due to public transport associations [3][4] Group 2 - In 2025, BYD sold 4.6024 million vehicles, maintaining its position as the global leader in new energy vehicle sales, although growth has slowed to 7.73% year-on-year [3] - The majority of sales came from the Dynasty and Ocean series, which accounted for 89.2% of total sales, while high-end brands contributed only 8.7% [3] - The independent operation of the B-end business through Linghui is expected to strengthen the sales foundation of the Dynasty and Ocean series, benefiting the development of high-end brands like Tengshi and Fangchengbao [4]