ZA ONLINE(HK:06060) Zheng Quan Ri Bao Wang·2026-01-15 11:14Core Insights - The forum titled "New Ecosystem of Sports: Cross-Border Integration and Value Reconstruction of Insurance and Sports" was held in Xiamen, co-hosted by ZhongAn Insurance and Molecular Lab, focusing on topics such as sports risk protection and product service innovation [1] - ZhongAn Insurance launched the "Lingdong" platform, an open sports insurance platform aimed at integrating insurance with the sports industry through technology, addressing the emerging risk management and service needs in the popularization and professionalization of sports [1][2] - The "Lingdong" platform allows B-end clients like event organizers and training institutions to customize insurance solutions quickly, reducing the traditional insurance process from days or weeks to minutes [1][2] Industry Trends - The sports insurance sector is transitioning from an optional service to a standard and growth driver within the sports industry, driven by policy support, event expansion, increased participation, and refined demand [2] - Despite the significant market potential, challenges such as product homogeneity and insufficient coverage for high-risk sports remain prevalent [2] Company Initiatives - ZhongAn Insurance initiated a "Sports Ecosystem Partner Recruitment Plan" to open collaboration across the entire sports industry chain, inviting various stakeholders to access the capabilities of the "Lingdong" platform [2] - The company aims to standardize its accumulated product design, operational risk control, and service capabilities over the past decade to create a one-stop sports risk protection service platform [2][3] - ZhongAn has been active in the sports sector for ten years, providing coverage for over 100 marathon events and serving more than 1.5 million sports users [2]