Core Insights - The international gold price has surged above $4,600, putting pressure on businesses in the Shenzhen Shui Bei gold market, which is known for its price advantages [1] - The rapid increase in gold prices has significantly suppressed end-consumer demand, compounded by the introduction of new tax regulations [1] - The Shui Bei market is facing dual challenges of high gold prices and compliance with tax regulations, leading to a period of adjustment and adaptation [1] Market Dynamics - To alleviate the operational pressure from high gold prices, a new pricing system based on trust among acquaintances and off-the-books transactions has emerged [1] - Some merchants are still able to offer "investment gold prices" that are over 100 yuan per gram lower than public quotes for familiar customers or reliable channels, provided that no invoices are issued [1] - More inventory is circulating through a purchasing network at a "bulk price plus minimal profit" model to maintain price attractiveness [1] Emerging Trends - The traditional low-price advantage has significantly weakened, prompting the market to organically develop new business models to seek solutions [1] - A rapidly growing rental business for gold wedding jewelry targeting budget-sensitive young customers has emerged, with bookings already extending into February of the following year [1] - Investment silver bars, which have a lower unit price and lower entry barriers, have also become popular among investors looking to diversify their funds [1]
部分商家“免税”销售 深圳水贝黄金租赁走热
Xin Lang Cai Jing·2026-01-15 11:14