Core Viewpoint - The Ministry of Commerce aims to enhance consumer potential and vitality through high-level openness and a dual-driven approach of "policy + activities" by 2026 [1] Group 1: Consumer Strategy - The Ministry will focus on three areas: new market opportunities, offline entities, and optimizing the implementation of the old-for-new policy for consumer goods [1] - The old-for-new policy will support green and smart product consumption, with requirements for new appliances to meet first-level energy or water efficiency standards [1] - New subsidies will include smart devices such as smartwatches and smart glasses, indicating a broader market for new products and technologies [1] Group 2: Offline Retail Support - There will be active support for offline retail, encouraging physical stores to leverage their comparative advantages [1] - The initiative aims to create diverse consumption scenarios and enhance consumer experience [1] - The goal is to promote balanced development between online and offline sales channels [1]
商务部部长王文涛：2026年聚焦新赛道和线下实体 优化实施消费品以旧换新政策
Xin Lang Cai Jing·2026-01-15 11:14