贾国龙回应关店：关闭的102家门店在一季度完成，1.7万西贝员工尽力了

Core Viewpoint - The company Xibei is closing 102 stores, which accounts for 30% of its total outlets, due to ongoing challenges related to customer traffic and negative perceptions surrounding its use of pre-prepared dishes [1][4]. Group 1: Store Closures and Financial Impact - Xibei's founder confirmed the closure of 102 stores, stating that the decision comes after 125 days of efforts to improve the situation amidst widespread criticism [1]. - The company has seen a rise in labor costs from 25% to over 30% of revenue, leading to significant cash flow pressure and losses [3]. - Despite promotional efforts, customer traffic has continued to decline, with a noted drop in December after an initial increase in October [4]. Group 2: Customer Engagement and Brand Strategy - The promotional activities have attracted 70% returning customers and 30% new customers, but the long-term effectiveness of such strategies is questioned [4]. - Industry experts suggest that while closing stores may mitigate immediate losses, Xibei will need to innovate its menu and possibly develop new brands to retain customers [5]. - The company is committed to fulfilling customer obligations, such as honoring prepaid cards and maintaining service quality until the last moment of operation [4].