广东启动“广货行天下”春季行动 家电打头阵

Group 1 - The "Guanghuo Xing Tianxia" spring action has been launched, marking the beginning of the 2026 online promotion activities for Guangdong products, covering 12 categories including home appliances, mobile phones, clothing, food, smart terminals, automobiles, beauty and daily chemicals, cultural tourism, and agriculture [1][2] - The first promotional event focused on home appliances, with over 1,900 large-scale home appliance enterprises in Guangdong participating, including 55 well-known companies such as Midea, Gree, Galanz, and Hisense, showcasing quality products and conducting live-streaming sales [1] - A multi-layered discount system has been established, combining government subsidies, enterprise discounts, and platform support, allowing consumers to enjoy various promotions including government "national subsidies," brand direct discounts, platform exclusive live prices, and consumer coupons [1] Group 2 - The Guangdong Provincial Department of Industry and Information Technology stated that the "Guanghuo Xing Tianxia" initiative aims to enhance the market exposure and influence of high-quality industrial products from Guangdong, promoting breakthroughs in online sales and supporting economic growth [2] - The department plans to hold 12 online promotional events in a weekly rhythm leading up to the Spring Festival, focusing on advantageous industries such as mobile phones, clothing, and food, to help Guangdong industrial products sell nationwide and globally [2]