Kyivstar Reaches 3 Million Customers with Starlink Direct to Cell and Strengthens Ukraine’s Connectivity

Core Insights - The satellite-to-mobile service by Kyivstar has rapidly gained over 3.0 million subscribers since its launch in November 2025, providing critical connectivity in Ukraine [1][2] - The service has been particularly vital in southern and eastern regions of Ukraine, emphasizing the importance of connectivity in these areas [2] - Kyivstar has expanded access to satellite messaging for iPhone users, allowing devices running iOS 26.2 or later to connect to the "Kyivstar | SpaceX" network when terrestrial signals are lost [3] Company Overview - Kyivstar is a Nasdaq-listed holding company and Ukraine's leading digital operator, providing a wide range of connectivity and digital services, including mobile and fixed-line voice and data, e-health, and digital TV [5][6] - As of September 30, 2025, Kyivstar serves over 22.5 million mobile customers and more than 1.2 million home internet fixed-line customers [6] - The company plans to invest USD 1 billion in Ukraine from 2023 to 2027, focusing on infrastructure, technological development, and social investments [6][7] Strategic Importance - The CEO of Kyivstar, Oleksandr Komarov, highlighted that the adoption of Starlink Direct to Cell satellite service validates the company's strategic investment in Starlink technology, which enhances communication capabilities in Ukraine [4] - The satellite technology currently supports SMS messaging, with plans to expand to data services in the future [4] - Kyivstar has contributed over UAH 3.4 billion to support the Defense Forces and social projects during wartime, reinforcing its role as a socially responsible company [7]