Core Insights - Klarna made its stock market debut in September 2025, but its shares have decreased by approximately 24% since the IPO, contrasting with a 7% increase in the S&P 500 index [1][2] Business Model - Klarna's primary service is the "Buy Now, Pay Later" (BNPL) model, particularly its "Pay in 4" option, which allows consumers to make four interest-free payments if the total amount is repaid within about six weeks [3] - The company also offers longer-term financing options, termed Fair Financing, which are closed-end loans with terms ranging from six to 24 months and are designed for higher-cost goods and services [4] Financial Performance - Klarna achieved a record quarterly revenue of $903 million in Q3 2025, reflecting a 28% year-over-year increase [5] - The gross merchandise value (GMV) in the U.S. surged by 43%, contributing to an overall GMV of $32.7 billion [6] - The total number of merchants using Klarna's services increased by 38% to around 850,000, alongside a 32% rise in active customers [6] Strategic Direction - Klarna is positioning itself as a "digital bank," indicating a shift in focus beyond just BNPL services to broader financial offerings [9] - The company plans to launch its own stablecoin, KlarnaUSD, which aims to reduce costs and potentially enhance profitability if managed effectively [10]
Is Klarna Stock a Bargain Right Now?