春节服务市场提前升温 58到家：宠物寄养、深度清洁需求增长超四成

Core Insights - The demand for life services is increasing ahead of the 2026 Spring Festival, with significant growth in various service categories such as home cleaning, pet boarding, and recycling [1][2] - There is a trend towards more segmented and efficient service requests, with users preferring targeted deep cleaning rather than comprehensive cleaning [1] Group 1: Service Demand Trends - Home cleaning demand has increased by 43% month-on-month since January, with a notable shift towards cleaning specific areas rather than entire homes [1] - Orders for window cleaning have surged by approximately 120% month-on-month, while orders for kitchen hood cleaning have risen by 85% month-on-month [1] - Pet boarding demand has also seen a significant increase, with a 46% month-on-month rise since January, and dog boarding orders being six times that of cat boarding [1] Group 2: Recycling and Transportation Trends - The trend of "lightweight New Year" is emerging, with furniture recycling increasing by 77% month-on-month and appliance recycling by 51% month-on-month [1] - Many families are opting to dispose of old furniture and appliances before the New Year to create more living space [1] - Car rental for returning home during the Spring Festival has become a new choice, with rental orders increasing by 16% month-on-month, particularly in lower-tier markets [1] Group 3: Service Preparation and Workforce - To meet the concentrated demand for life services around the Spring Festival, the company has entered a pre-holiday service guarantee mode [2] - Over 2.6 million workers will participate in providing services during the Spring Festival, with a 2 percentage point increase in the proportion of workers under 45 years old compared to the previous year [2] - The company will leverage its smart home service system for efficient service delivery during peak times and will continue to promote the "New Year services never stop" campaign across various service categories [2]