西贝将关闭102家门店！贾国龙喊话：继续拼，争取活下来

Core Viewpoint - Xibei will close 102 stores, accounting for approximately 30% of its total outlets, affecting around 4,000 employees, amid ongoing financial losses exceeding 500 million yuan [3][5]. Group 1: Store Closures - Xibei announced the closure of 102 stores, primarily in first and second-tier cities, with the highest number of closures in Shanghai, followed by Beijing, Shenzhen, and Guangzhou [3]. - The closures are set to be completed in the first quarter, with commitments to ensure that departing employees receive their full wages and that customer prepaid cards can be used at remaining locations [5]. Group 2: Financial Performance - Xibei has reported losses exceeding 500 million yuan, with a net profit margin of only 5% per store [6]. - In November 2025, Xibei's overall revenue was only 265 million yuan, less than half of the same period in previous years, with fixed expenses for wages alone reaching 135 million yuan [6]. - The business experienced a 50% year-on-year decline in sales as of January 2026 [6]. Group 3: Management Response - Founder Jia Guolong acknowledged the accuracy of the closure information and expressed that the company has faced significant public criticism over the past 125 days [5]. - Jia emphasized that the company does not serve pre-prepared dishes and criticized the public's misunderstanding of their food preparation methods [5]. Group 4: Company Background - Xibei Restaurant Group was established in October 2017, with a registered capital of approximately 899 million yuan, and operates 189 associated companies, of which over 150 are currently active [7].