懂车帝：通过汽车换新累计带动消费4600亿元

Core Viewpoint - Dongchedi has been designated as the official platform for the automobile trade-in subsidy program, aiming to enhance consumer participation in the automotive market and promote new car sales through government incentives [1][2]. Group 1: Subsidy Program Overview - By the end of 2025, Dongchedi has facilitated over 34 billion yuan in automobile trade-in subsidy applications, benefiting 2.82 million consumers and driving new car consumption worth 460 billion yuan [1]. - The platform began its involvement in automobile consumption subsidies in 2023 and launched a mini-program for subsidy applications in 2024, covering four provinces [1]. - In 2026, the trade-in subsidy policy will see several optimizations, including a unified subsidy of 8% (up to 15,000 yuan) for qualifying new energy vehicles and 6% (up to 13,000 yuan) for qualifying fuel vehicles, promoting a shift towards energy-efficient consumption [1]. Group 2: Future Plans and Consumer Engagement - In 2026, Dongchedi will continue to fulfill its corporate responsibility by enhancing the automobile trade-in service and expanding its coverage to more provinces and cities [2]. - The platform will not only assist with government subsidies but also offer various platform subsidies and promotional activities to provide consumers with additional savings [2]. - The "Dongche God Coupon" event starting on January 16 aims to facilitate a seamless experience for consumers in selling old cars and purchasing new ones, thereby increasing the willingness to participate in the trade-in program [2].