High Roller Technologies, Inc.(US:ROLR) Globenewswire·2026-01-15 13:38Core Insights - High Roller Technologies, Inc. has signed a non-binding Letter of Intent with Lines.com to establish a strategic marketing partnership aimed at enhancing customer acquisition and brand awareness for its upcoming entry into U.S. prediction markets [1][2]. Group 1: Partnership Details - The partnership with Lines.com follows High Roller's earlier announcement of a collaboration with Crypto.com to launch a regulated event-based prediction markets product in the U.S. [2]. - Lines.com will act as a key distribution and media partner, utilizing its audience and advanced automation to support the rollout of High Roller's prediction markets [2][4]. Group 2: Audience and Market Strategy - Lines.com has a strong sports media platform, covering major professional and collegiate sports leagues, with over 100,000 indexed pages and a social media following of 2.11 million, generating nearly 70 million views in the past 30 days [3]. - The partnership is designed to target an audience familiar with implied probability and event-driven trading dynamics, aligning with High Roller's vision for a leading prediction markets platform [4][5]. Group 3: Technological Integration - Lines.com has established a significant presence in AI-driven discovery channels, with nearly 800 AI citations across various platforms, which is more than three times that of key competitors [5]. - This visibility is expected to enhance High Roller's brand presence as consumers increasingly utilize AI-powered tools for discovering market-based products [6]. Group 4: Company Overview - High Roller Technologies operates premium online casino brands and is recognized for its innovative gaming platform, featuring over 6,000 games from more than 90 providers [10]. - The company aims to redefine market engagement through innovation and performance, expanding its offerings beyond iGaming into prediction markets [11].