西贝贾国龙再发声：说我傻我认，说西贝“预制菜，贵，恶心”，我不认！

Core Viewpoint - The chairman of Xibei, Jia Guolong, acknowledges the company's plan for "large-scale store closures" while defending the brand against negative public sentiment regarding its pre-made dishes, emphasizing the importance of authenticity and sincerity in their operations [1][3]. Group 1: Company Operations and Public Relations - Xibei has been training its employees with the principles of "real, sincere, and genuine" for decades, which Jia believes is the best form of public relations [1][4]. - The company has faced online harassment and negative publicity, which Jia attributes to a lack of understanding of public relations rather than issues with the food quality or service [2][4]. - Xibei has a policy of refunding customers if they are not satisfied, indicating a strong commitment to customer service [4]. Group 2: Collaboration and Industry Context - Xibei has collaborated with the consulting firm Hua Yu Hua for ten years, focusing on brand building and operational consulting [4]. - The firm has worked with numerous well-known companies, raising questions about the perception of entrepreneurs in the industry and the challenges faced by private enterprises in managing public relations [2][4]. - Jia expresses concern over the negative impact of online bullying on business leaders who support Xibei, highlighting the need for regulatory oversight to improve the business environment [2][4].