西贝贾国龙为华杉“正名”：去年要开放厨房的是我，华杉到家流泪劝我，是我不听！

Core Viewpoint - The chairman of Xibei, Jia Guolong, acknowledges the company's significant store closures while defending the brand and its partnership with Huashan, emphasizing the importance of authenticity and customer service over public relations efforts [2][6]. Group 1: Company Response to Online Criticism - Xibei faced online harassment and defamation in September of the previous year, which Jia Guolong claims he personally addressed without relying on public relations strategies [2][6]. - Jia Guolong expresses that he is open about the company's kitchen operations and has no secrets to hide, questioning the need for public relations when the company prioritizes food quality and customer satisfaction [7]. Group 2: Partnership with Huashan - Xibei has collaborated with Huashan for ten years, focusing on brand building and operational consulting, and Jia Guolong defends this partnership against online attacks [2][6]. - The chairman highlights the loyalty and character of Huashan's founder, stating that despite the backlash, he intends to continue the partnership as long as Xibei remains operational [4][7]. Group 3: Industry Context and Challenges - Jia Guolong criticizes the online environment, suggesting that those who speak in support of Xibei face backlash, which raises concerns about the overall business climate and the need for regulatory oversight [4][7]. - He questions the perception of local entrepreneurs versus foreign brands, implying a bias against domestic companies in the public eye [3][7].