西贝贾国龙再发声：食品品质和安全走到了行业前列，我为什么要公关?

Core Viewpoint - The chairman of Xibei, Jia Guolong, emphasizes the importance of authenticity and sincerity in public relations, asserting that the company has faced unjust online attacks and does not engage in traditional public relations practices [1][2][3]. Group 1: Company Operations and Philosophy - Xibei has been collaborating with Huashan for ten years, focusing on brand building and operational consulting, without engaging in public relations [2][5]. - The company prioritizes customer service, offering refunds if customers are dissatisfied, which Jia believes negates the need for public relations [2][5]. - Xibei claims to be among the industry leaders in food quality and safety, stating there are no secrets to hide, thus questioning the necessity of public relations [2][5]. Group 2: Response to Online Attacks - Jia Guolong recounts the online harassment Xibei faced in September, highlighting that he was advised not to respond but chose to do so, believing in transparency [1][6]. - He criticizes the online environment, suggesting that those who speak in support of Xibei face backlash, as seen with public figures like Yu Donglai and Yu Minhong [3][6]. - Jia expresses frustration over the lack of regulatory oversight regarding online harassment and the impact on private enterprises that do not understand public relations [7]. Group 3: Company Values and Training - Xibei has trained all employees with the principles of being real, sincere, and genuine, which Jia considers the best form of public relations [3][6]. - The company maintains that it has nothing to hide, as evidenced by its willingness to open its kitchen for public scrutiny [2][5].