83.3元3只，与辉同行“皖西麻黄鸡”被质疑：直播头部IP的议价力，也是一种杀伤力

Core Viewpoint - The controversy surrounding the "Dabie Mountain Butter Chicken" highlights the challenges faced by the live-streaming e-commerce industry, particularly in managing product quality while driving sales through low pricing strategies [4][6]. Group 1: Incident Overview - The product "Dabie Mountain Butter Chicken" was sold at a price of 83.3 yuan for three, but the local association stated that the chicken was not supplied by local farmers [1]. - The local association emphasized that the cost of raising a mature "Wanxi Mahuang Chicken" exceeds 150 yuan per bird, with an annual output of less than 20,000 birds [1]. Group 2: Industry Challenges - The incident reflects a broader issue in the live-streaming e-commerce sector, where top influencers must transition from controlling traffic to ensuring product quality [4]. - There is a significant challenge in verifying product authenticity and geographical origin due to inadequate detection systems, particularly for geographical indication products [6]. Group 3: Economic Impact - The aggressive pricing strategies employed by live-streaming hosts can undermine the profitability of offline producers, forcing them to compromise on quality or accept minimal profits [8]. - The rapid response from the local association indicates a protective stance towards the "Wanxi Mahuang Chicken" brand, which is a result of long-term investment from farmers and local governments [8]. Group 4: Future Implications - The controversy serves as a reflection of the inherent contradictions in the commercial logic of celebrity influencers, raising questions about whether the focus on sales volume is damaging to real value creation [6][9]. - The live-streaming e-commerce industry must confront the challenge of balancing sales targets with product quality and consumer trust to ensure sustainable development [6][9].