一包茶的产业“突围”

Core Insights - Guangdong tea merchants are attempting to break through challenges by focusing on product standardization and multi-type matching [2] - The tea industry in Guangdong has transitioned from "extensive planting" to "intensive high yield," with technological innovation becoming a key driver [2] - Despite significant growth in tea plantation area, the industry faces issues such as brand fragmentation, insufficient scale, and low added value [2] Group 1: Industry Development - Guangdong's tea plantation area increased from approximately 540,000 mu in 2005 to 1,736,500 mu in 2024, marking a growth of 221.6% over 20 years [2] - The industry is characterized by a lack of high-standard, concentrated planting areas, which limits brand premium capabilities [3] - The emergence of blended tea products reflects a shift from single-origin teas to multi-type tea combinations, addressing the limitations of traditional single-origin offerings [3] Group 2: Innovation in Tea Products - Lu Hanquan, influenced by Chaozhou culture, began experimenting with blending five types of tea, including Pu'er black tea and Fengqing red tea, to create a new product [3][4] - Initial blending attempts faced challenges, particularly with bitterness, leading to a search for a balancing tea that could harmonize flavors [4][5] - The breakthrough came with the discovery of a local wild yellow tea, which provided a unique sweetness and helped achieve a balanced flavor profile in the final product named "Five Colors Four Seasons" [5][6] Group 3: Market Strategy and Cultural Integration - Lu Hanquan aims to use "Five Colors Four Seasons" as a means to connect various high-quality raw materials from different regions, enhancing sales channels for local tea farmers [6][7] - The initiative includes educational activities that promote traditional culture and the significance of tea, aiming to integrate cultural, ecological, and community values into the tea industry [6] - The focus is on making tea accessible to the public, encouraging daily consumption while fostering innovation that aligns with modern lifestyles [7]