Di Yi Cai Jing·2026-01-15 13:49Group 1 - The "Guangdong Goods Going Global" spring campaign was launched on January 15 in Foshan, focusing on promoting local home appliance brands through live streaming sales [1] - Over 1,900 home appliance companies participated in the first promotional event, with 55 major brands including Midea, Gree, and Hisense actively engaging in live streaming [1] - The campaign aims to boost revenue for industrial chain enterprises and promote consumption upgrades through new channels, aligning with China's 14th Five-Year Plan [1] Group 2 - The event received support from over 10 major commercial platforms, including Alibaba International, JD.com, and Douyin, as well as numerous offline supermarkets [1] - The chairman of Xinxuan Group emphasized that live e-commerce not only generates sales but also empowers quality industries and domestic brands through tailored content [2] - The Guangdong Provincial Department of Industry and Information Technology plans to organize 12 online promotional events covering various manufacturing sectors, including home appliances, mobile phones, and cosmetics [2]