助力当家产品“行天下” ，制造业大省广东政府牵头带货

Core Viewpoint - Guangdong is leveraging government-led initiatives to enhance regional industrial strengths and promote consumption through innovative channels like live-streaming e-commerce [2][3] Group 1: Government Initiatives - The "Guangdong Goods Going Global" spring campaign was launched on January 15 in Foshan, focusing on the home appliance sector, with over 1,900 provincial enterprises participating [2] - The campaign aims to boost revenue for industrial chain companies and promote consumption upgrades through new channels [2] Group 2: Industry Participation - Major brands such as Midea, Gree, Galanz, and Hisense participated in the live-streaming sales event, showcasing a variety of products [2] - The event received support from over 10 major commercial platforms, including Alibaba International, JD.com, and Douyin, as well as numerous offline supermarkets [2] Group 3: E-commerce and Consumer Engagement - The chairman of Xinxuan Group emphasized that live-streaming e-commerce not only generates sales but also empowers quality industries and domestic brands [3] - The event highlighted the importance of e-commerce channels, with companies like Mofei Technology noting strong consumer interest in their products, even in prototype form [3] Group 4: Future Plans - The Guangdong Provincial Department of Industry and Information Technology plans to organize 12 online promotional events covering various manufacturing sectors, including home appliances, mobile phones, clothing, food, smart devices, automobiles, and beauty products [3]