Thomas Launches New Platform Tools Helping Industrial Buyers Source the Right Suppliers

Core Insights - Thomas has launched Thomas Smart Search and Performance-Based Listings to enhance the sourcing experience for industrial buyers and suppliers [1][4]. Group 1: Thomas Smart Search - Thomas Smart Search allows buyers to conduct complex searches in their own words, improving the relevance of supplier matches [2][3]. - The new search functionality has resulted in over a 15% increase in supplier evaluations compared to the previous system [3]. Group 2: Performance-Based Listings - Performance-Based Listings enable suppliers to set budgets and only pay for interactions with potential buyers, optimizing advertising spend [4]. - Advertisers can target specific geographic and capability markets, enhancing the effectiveness of their campaigns [4]. Group 3: Platform Enhancements - The integration of DataDome enhances traffic quality by identifying human and non-human interactions quickly, ensuring a secure and seamless experience for users [4]. - The platform offers over 80,000 industry-focused categories for advertisers to choose from, allowing for customized ad budgeting and performance tracking [6].