浙江省两会观察：文化“新三样”如何高质量出海？

Core Viewpoint - The "new three samples" of culture, namely online literature, online film and television, and online games, are becoming prominent symbols in China's cultural export process, with a focus on achieving high-quality overseas expansion during the Zhejiang Provincial Two Sessions [1][3]. Group 1: Cultural Export Strategies - Enhancing the ability to create high-quality cultural products is crucial for successful overseas expansion, emphasizing the need to explore traditional Chinese culture and present it in forms that resonate with international audiences [3][4]. - The diversification of cultural export forms is highlighted, with a push for quality IP from the "new three samples" to extend into various fields such as film, animation, esports, music, and trendy toys [3][4]. - The importance of breaking down barriers between online literature, online dramas, and online games is emphasized, advocating for collaborative efforts to achieve greater impact through synergy [3][6]. Group 2: Technological Innovation - Technological innovation is viewed as a key driver for cultural export, with Zhejiang aiming to become a hub for AI development to facilitate multilingual distribution and cultural localization [4][6]. - Companies like NetEase are investing heavily in R&D, with a 15% annual investment intensity over the past five years, supporting high-quality game development and contributing to the real economy [4][5]. Group 3: Overcoming Cultural Barriers - Addressing the challenges of crossing cultural divides is essential, with suggestions to shift from a "traffic-driven" model to a "value-driven" approach in cultural exports [6][7]. - The establishment of provincial "cultural export translation centers" is proposed to provide specialized consulting and content adaptation services, fostering innovative international expressions [6][7]. Group 4: Systematic Support Ecosystem - A call for a more systematic support ecosystem for cultural exports is made, leveraging platforms like the China (Shenzhen) International Cultural Industries Fair and the World Internet Conference to promote cultural products [6][7]. - Collaboration among government, market, and educational institutions is recommended to enhance support in areas such as channel development, legal assistance, and talent cultivation for sustainable cultural export [7].