Core Viewpoint - The "Dead or Alive" app has been removed from the Apple App Store, leading to the emergence of several similar apps, indicating a shift in the app's branding strategy and public perception [1][4]. Group 1 - The "Dead or Alive" app is no longer searchable or downloadable from the Apple App Store as of January 15 [1]. - Several similar apps have appeared, such as "Alive or Not - SMS Version" and "Dead Yet? Pro," suggesting a growing interest in this type of application [1]. - The app's founder, Mr. Lü, has decided to adopt a global brand name, "Demumu," in response to public feedback and concerns regarding the original name [4]. Group 2 - On January 15, the app's official account posted on Weibo, indicating a commitment to engage with users through daily check-ins and discussions about life and safety [4]. - Mr. Lü expressed that the app's name was inspired by genuine user needs and acknowledged the loneliness he experienced while working in Shenzhen, defending the name's significance [4]. - The app's account is actively seeking new name suggestions from the public, offering a cash reward for the best idea, which reflects a strategy to enhance user engagement and brand loyalty [4].
“死了么”App已下架 刚公开征名
Nan Fang Du Shi Bao·2026-01-15 13:59