千万信任:一汽奥迪用“深水长流”跑赢时代
Xin Lang Cai Jing·2026-01-15 14:10

Core Insights - The article highlights the significance of FAW Audi reaching a milestone of 10 million users in the Chinese luxury car market, marking a pivotal moment after 38 years of development [3][14] - This achievement is not merely a numerical increase but represents a defensive and retaliatory stance regarding "system dignity," showcasing true certainty amid industry transformation [3][14] Group 1: Strategic Stability Over 38 Years - FAW Audi's development trajectory exemplifies the evolution of China's automotive industry from open importation to high-quality development, acting as an "industry ballast" [5][16] - The company has contributed significantly to the national economy, with cumulative taxes exceeding 740 billion yuan by the end of 2025 and providing nearly 500,000 jobs across its extensive dealer network [5][16] - FAW Audi has established a comprehensive localized R&D and supply chain system, empowering local suppliers and enhancing the autonomy and safety of China's automotive industry [5][16] Group 2: Embracing Innovation in the Digital Age - The "Digital New Paradigm" represents FAW Audi's transformation strategy, demonstrating its willingness to break traditional paradigms and lead innovation [7][18] - The company has introduced the "Oil-Electric Intelligence" strategy, integrating advanced technologies from partnerships with leading Chinese tech firms like Huawei, thus creating a new model of collaboration [7][18] - The introduction of Huawei's advanced driving technology in the A5L model exemplifies the fusion of German engineering and Chinese innovation, marking a shift to "Joint Venture Cooperation 3.0" [7][18] Group 3: Market Vitality Rooted in Trust - The milestone of 10 million users reflects the market's recognition of FAW Audi's commitment to long-term value and customer trust [10][21] - In 2025, FAW Audi achieved retail sales of 570,088 vehicles, reclaiming the top market share, supported by a robust customer engagement strategy [10][21] - The brand has successfully transformed customer trust into a dynamic brand center, emphasizing the importance of genuine emotional connections over mere algorithms [10][23]

千万信任:一汽奥迪用“深水长流”跑赢时代 - Reportify