Core Viewpoint - Beijing is accelerating the development of the "super现场" (Super Live) industry ecosystem, focusing on building a nationwide digital audio-visual control center to enhance diverse application scenarios and achieve high-quality industry development [1][2]. Group 1: Industry Development Measures - The "super现场" industry is defined as a new digital cultural format that utilizes ultra-high-definition audio-visual technology and digital broadcasting systems to provide real-time filming, production, and transmission of live events, offering immersive experiences at multiple remote locations [1]. - Beijing will establish a standardized technical working group for "super现场" and focus on key technological breakthroughs, including high-performance 8K real-time encoding and decoding chips, high-resolution image sensors, and high-quality, reliable transmission technologies [1]. Group 2: Content Support and Innovation - The city will enhance support for quality content by promoting innovative applications of ultra-high-definition technology in "super现场" content production, establishing quality content evaluation standards, and nurturing exemplary "super现场" projects with innovation and demonstration effects [1]. - A content incubation platform will be created to provide technical guidance, creative incubation, and resource matching services for creators [1]. Group 3: Application Scenarios and Business Model Innovation - Beijing plans to develop flagship application scenarios for "super现场," equipped with advanced systems for ultra-high-definition production, transmission, and presentation [2]. - The city encourages various stakeholders in the industry chain, including technology service companies, content producers, and theater operators, to explore diversified business cooperation models such as "technology licensing + equipment leasing + content sharing + value-added services" [2]. - There will be a push for multi-format integration in "super现场" spaces, guiding theaters, commercial districts, and cultural spaces to upgrade their equipment and expand the coverage of "super现场" terminals [2].
北京加快培育“超现场”产业
Xin Hua She·2026-01-15 14:46