November Retail Sales Surge Signals 2026 Rally: 4 Stocks to Buy Now

Core Insights - The 2025 holiday shopping season saw strong retail sales, with November sales rising 0.6% month-over-month to $735.9 billion, indicating robust consumer spending despite economic concerns [1][2][7] - The increase in retail sales was primarily driven by motor vehicle purchases and discretionary spending, suggesting a rebound from October's slight decline [1][4][7] Retail Sales Breakdown - Motor vehicle and parts dealers experienced a 1% month-over-month increase in sales, while building material and garden equipment dealers saw a 1.3% rise [4] - Food and beverage stores and clothing stores had modest increases of 0.1% and 0.9%, respectively, while health and personal care stores rose by 0.3% [4] - Sporting goods and hobby stores reported a significant jump of 1.9% in sales, indicating strong consumer interest in these categories [4] - Food services and drinking places saw a 0.6% increase, while miscellaneous stores grew by 1.7% [5] Company-Specific Insights Dollar General - Dollar General is enhancing its market position through strategic initiatives like "Project Elevate" and "Project Renovate," which are driving sales growth and customer satisfaction [8] - The Zacks Consensus Estimate for Dollar General's current fiscal year sales growth is projected at 4.8%, with a trailing four-quarter earnings surprise of 22.9% [10] American Eagle - American Eagle is revitalizing its brand through successful marketing campaigns and collaborations, leading to increased customer traffic and acquisition [12][14] - The Zacks Consensus Estimate for American Eagle's current fiscal year sales growth is 2.6%, with a trailing four-quarter earnings surprise of 35.1% [15] Gap - Gap is executing a brand reinvigoration strategy that includes high-impact marketing and partnerships, which are attracting younger demographics [17] - The Zacks Consensus Estimate for Gap's current fiscal year sales growth is 1.8%, with a trailing four-quarter earnings surprise of 19.1% [18] Ulta Beauty - Ulta Beauty is leveraging its "Ulta Beauty Unleashed" strategy to drive growth, focusing on exclusive product launches and international expansion [20] - The Zacks Consensus Estimate for Ulta Beauty's current fiscal year sales growth is 8.8%, with a trailing four-quarter earnings surprise of 15.7% [21]