NBCUniversal strategically leans into sports as it prepares for 'Legendary February'
In this articleCMCSAwatch nowA version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox.NBC is about to have itself a "legendary" month. "Legendary February," a marketing tagline invented by NBC Chief Marketing Officer Jenny Storms, is all about the sports that will be aired by NBCUniversal, the subsidiary of Comcast ...