Mei Ri Jing Ji Xin Wen·2026-01-15 15:26Group 1 - The media sector has experienced a significant resurgence at the beginning of 2026, driven by the strong catalyst of the GEO (Generative Engine Optimization) concept, with the media industry index rising by 21.29% in just half a month, making it the top-performing sector in the market [1][3] - The surge in the media sector has led to a "talent war" among sell-side research firms, with several brokerages, including Dongwu Securities, Guosheng Securities, and Everbright Securities, actively recruiting analysts to fill the research gap and capitalize on the new market opportunities [2][3] - The "New Yi Zhong Tian" combination, consisting of Yidian Tianxia, Zhongwen Online, and Tianlong Group, has seen each of its stocks rise by over 40% within the first half of January, with Yidian Tianxia's stock price even doubling [3] Group 2 - The recruitment trend in the media research field began as early as December 2025, with CICC announcing the hiring of media analysts focused on sub-sectors like online gaming and marketing advertising [6][7] - High-profile analysts such as Liu Xin and Yao Lei have recently switched firms, indicating a notable increase in talent mobility within the media sector, which is closely tied to the improving market conditions [7][9] - The media industry has historically faced challenges, ranking at the bottom in performance for several years, but has seen a turnaround starting in 2023, with a significant increase in investor interest and market performance [8][9]