Core Insights - Under Armour is implementing senior leadership changes to enhance its global product, brand, and marketplace strategies, effective February 2, 2026, aimed at driving sustainable growth and improved financial performance [1][2] Leadership Changes - Kara Trent has been appointed as Chief Merchandising Officer, responsible for category management and go-to-market initiatives, focusing on revenue and margin optimization through improved SKU productivity and channel profitability [2][3] - Adam Peake has been named President, Americas, tasked with leading Under Armour's business across North and South America, emphasizing marketplace strategy and omni-channel growth [4][5] - Yassine Saidi will transition to a Senior Advisor role, concentrating on design expression and creative continuity, continuing to evolve the brand's design language and performance expression [6] Experience and Background - Kara Trent brings 24 years of industry experience, previously serving as President, Americas, and Managing Director for EMEA, where she focused on profitable growth and operational rigor [3] - Adam Peake has over 25 years of leadership experience, including 16 years at Under Armour, with expertise in U.S. sales, global marketing, and category leadership, positioning him to enhance brand relevance and accelerate growth [5]
UNDER ARMOUR ANNOUNCES EXECUTIVE LEADERSHIP CHANGES TO ACCELERATE TRANSFORMATION