Spotify hiking subscription prices again — here's how much

Pricing Strategy - Spotify will increase the price of its monthly premium subscription plan by $1 to $12.99 in the US, Estonia, and Latvia, effective from February on consumers' billing dates [1][5] - The company has relied on price increases in recent years to drive growth, having raised prices in over 150 countries without significant customer churn [2] Subscriber Growth - Premium subscribers rose 12% to 281 million in the third quarter, with a total of 713 million monthly active users at the end of the period [3] Investment Priorities - Spotify's investment priorities focus on top-line growth, user acquisition in emerging markets, and expanding content offerings to include more podcasts, videos, and audiobooks [4][7] - The company has expanded its monetization program for creators and introduced new tools for video podcasters to compete in a crowded market [4] Content Expansion - Spotify has made music videos available to premium subscribers in the US and Canada to attract more users and advertisers [6]