与辉同行3只“皖西麻黄鸡”84元？协会会长：这个价连半只都买不到！实探生产厂商注册地：村民称附近没有养殖场或屠宰场

Core Viewpoint - The controversy surrounding the "Dabie Mountain Yellow Butter Chicken" sold during a live-streaming event has raised significant concerns regarding the authenticity of the product's labeling, particularly its association with the "Wuxi Mahuang Chicken" breed, leading to public scrutiny and industry backlash [1][8]. Group 1: Product Authenticity and Industry Response - The "Dabie Mountain Yellow Butter Chicken" was sold at approximately 28 yuan per chicken, while the cost of a Wuxi Mahuang Chicken exceeds 150 yuan, indicating a significant discrepancy in pricing and raising questions about the product's authenticity [1][8]. - The Liu'an Mahuang Chicken Industry Association confirmed that no local suppliers had provided the chicken in question, indicating a lack of procurement records with the seller [8]. - Following public criticism, the product's description was altered to remove references to "Wuxi Mahuang Chicken," suggesting an attempt to mitigate backlash [9]. Group 2: Supply Chain and Traceability - The product's supply chain involves a slaughterhouse, Anhui Huading, which requires animal quarantine certificates from suppliers, emphasizing the need for traceability in poultry sourcing [6][12]. - The association highlighted that the breeding cycle for Mahuang chickens exceeds 500 days, with annual output in the region being insufficient to meet the sales volume generated by the live-streaming event [8][9]. - Local villagers reported a lack of large-scale poultry farms or slaughterhouses in the area, further questioning the legitimacy of the product's sourcing claims [12]. Group 3: Consumer Reactions and Market Implications - Consumer opinions are divided, with some valuing the price-to-quality ratio of the chicken, while others express concerns about commercial integrity and the implications of misleading labeling [13][14]. - The incident has sparked widespread discussion online, reflecting a growing consumer awareness regarding product authenticity and industry standards [13][14]. - The Anhui Provincial Department of Commerce indicated that the issue may stem from differing interpretations of standards between the association and the company, suggesting that it may not involve false advertising [14].