How Is Whirlpool Responding to Slowing U.S. Housing Demand?

Key Takeaways WHR is offsetting soft U.S. housing demand with aggressive product renewals that drove retail and share gains.WHR's SDA business posted double-digit revenue growth via new products and a growing DTC channel.Whirlpool is investing for recovery, citing U.S. home undersupply, aging stock and a $300M laundry expansion.Whirlpool Corporation (WHR) is navigating the slowdown in U.S. housing demand by leaning on innovation, market share gains and structural advantages rather than waiting for a macro r ...