Under Armour Names Kara Trent Chief Merchandising Officer

Leadership Changes - Under Armour has appointed Kara Trent as chief merchandising officer and Yassine Saidi will transition to a senior adviser role [1][2] - Adam Peake will succeed Trent as president, Americas, effective February 2 [2] Strategic Goals - The leadership changes aim to accelerate the company's transformation by enhancing execution, reinforcing operational discipline, and aligning product, brand, and go-to-market leadership under a unified operating model for sustainable growth and improved financial performance [2][4] Roles and Responsibilities - Trent will oversee product line, assortment planning, and channel segmentation, while Saidi will advise on design expression and creative continuity [3] - Peake, with 16 years at Under Armour, will manage the company's business in North and South America, focusing on marketplace strategy, distribution, and omnichannel growth [5] Financial Performance - Under Armour reported a net loss of $18.8 million on revenue of $1.3 billion for the second quarter ended September 30, with North American sales declining by 8% to $792 million [6]