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Core Viewpoint - The article highlights the life and contributions of He Jiaolong, a prominent figure in promoting agricultural products in Xinjiang, who passed away unexpectedly at the age of 47. Her dedication to her hometown and innovative use of social media significantly impacted the local economy and tourism industry [1][12]. Group 1: Contributions to Agriculture and Tourism - He Jiaolong, as the Deputy County Head of Zhaosu, utilized short videos to promote local tourism, leading to a surge in visitors and a dramatic increase in local economic activity [5][12]. - A video she created showcasing Zhaosu's winter tourism resources went viral, achieving over 600 million views and increasing her social media following from 500,000 to 1.4 million, thus elevating Zhaosu's profile nationally [5][12]. - Her efforts in agricultural branding and marketing were aimed at benefiting local farmers, demonstrating a commitment to improving their livelihoods through innovative marketing strategies [11][12]. Group 2: Personal Dedication and Work Ethic - He Jiaolong was known for her relentless work ethic, often dedicating all her time to her responsibilities, which included long hours of live streaming and preparation for promotional activities [9][10]. - Despite facing physical and mental challenges, including a near-fatal accident while filming, she remained focused on her mission to uplift the agricultural sector in Xinjiang [10][12]. - Her approach to work was characterized by a deep understanding of the agricultural supply chain, as she actively engaged with farmers and producers to ensure quality and marketability [8][11]. Group 3: Legacy and Impact - He Jiaolong's influence extended beyond her immediate work; she inspired a generation of young professionals in the agricultural and media sectors, emphasizing the importance of using new media to tell local stories [11][12]. - The initiatives she established, such as the "Taste of Xinjiang" brand and e-commerce live streaming bases, continue to benefit local farmers and promote regional products [12]. - Her passion for Xinjiang and its agricultural potential left a lasting impression on her colleagues and the community, ensuring that her vision for the region's development will endure [12].