新中国儿童用品商店今年将焕新亮相

Group 1 - The core focus for the East District this year is to achieve high-quality operations of key commercial properties, including the overall launch of the New China Children's Products Store and the steady advancement of the Lisheng Sports Mall renovation to create an international top-tier sports IP flagship store [1] - By 2025, the East District plans to accelerate the renovation of commercial buildings in the Wangfujing area, transforming the Wangfujing Food Market into the "Gugong East: Wangfujing Gifts" flagship store, aiming for store upgrades and a doubling of foot traffic [1] - The East District will enhance the attractiveness of commercial areas by improving the quality of public activities on Wangfujing Street, focusing on themes such as "brand premieres + cultural tourism city promotion + local specialty products" to elevate cultural tourism promotion capabilities [1] Group 2 - A public cultural service system will be formed centered around the East District Cultural Activity Center, linking with street citizen activity centers to optimize spatial efficiency and promote market-oriented operations [2] - The second phase of Longtan Zhonghu Park will be enhanced to achieve the goal of creating the "most temperature-friendly urban park," including renovations of sports facilities and hosting high-quality events to integrate "sports upgrades" with "event IP cultivation" [2] - The East District will focus on enhancing tourism and cultural consumption along the central axis, developing immersive cultural experiences and establishing a theme-based research and training base at Qinglan Building [2] Group 3 - The East District will concentrate on IP operations to continuously enhance brand influence, creating a "Gift East City" IP cultural product brand system that collaborates with representative cultural tourism resources [3] - The "Quality Life: Zijin Selection" brand IP operation model will be expanded, focusing on themes like "East of the Forbidden City" and "Wangfujing Drama Valley" to deeply explore cultural cores and connect with external ecological partners [3] - The district will activate new dynamics for time-honored brands, continuing to host the Hongqiao International Pearl Culture Festival and innovating diverse consumption scenarios under the "Pearl Culture+" initiative [3]