How Macy’s Media Network navigates complex ‘coopetition’ with Amazon

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. NEW YORK — As retailers look to level up the sophistication of their media networks, some are turning to a new partner: their biggest disruptor. Amazon last January launched a Retail Ad Service that allows outside retailers to tap into the e-commerce giant’s ad tech to run and manage campaigns while helping advertisers to discover new media networks via Amazon A ...