Xin Lang Cai Jing·2026-01-15 18:26Core Viewpoint - The company is enhancing its credit card services to meet diverse consumer needs, focusing on consumption upgrades and providing tailored financial solutions for various demographics, including the elderly and new urban residents [1][2][3][4] Group 1: Consumer Demand and Service Enhancement - The company is leveraging a "dual approach" of "precise profiling + scene penetration" to cater to the evolving consumption patterns, particularly targeting the Z generation as the main consumer force [1] - A three-dimensional service system has been established, integrating card products, scene ecosystems, and payment discounts to create customized solutions for different customer segments [1] - The company is launching a new benefits system on January 1, 2026, expanding the range of benefits to nearly twenty categories, enhancing both the richness of benefits and the coverage of scenarios [2] Group 2: Focus on Elderly and New Urban Residents - The company is addressing the needs of the elderly population, which exceeds 300 million in China, by implementing an "age-friendly innovation" strategy, including a simplified app interface for easier access to financial services [3] - For new urban residents, the company is reducing barriers to access financial services by offering products that cater to their specific needs, such as the Sunshine Classic Platinum Card and Sunshine Elite Platinum Card, which provide various benefits to facilitate their integration into urban life [4] - The comprehensive upgrade of value-added services allows new urban residents to easily access diverse benefits related to travel, dining, and health services, ensuring they receive practical financial support [4]