培育乡村特色新业态

Core Insights - The cumulative transaction volume of the agricultural product sales platform operated by China Supply and Marketing E-commerce Co., Ltd. in poverty alleviation areas is expected to exceed 60 billion yuan by the end of 2025, indicating a significant shift in rural specialty industry development [1] Group 1: Challenges in Rural Specialty Industry Development - Many rural specialty industries are still in a small-scale and fragmented operational state, with low product added value and weak market competitiveness [1] - Some industries have short supply chains and low levels of integrated development, lacking deep processing and extended industrial chains, and insufficient integration with rural tourism and cultural creativity [1] - There are inadequate guarantees for development factors, with weak infrastructure and public services limiting industrial transformation and sustainable development [1] - Brand development is lagging, with weak market expansion capabilities and a lack of effective brand cultivation and promotion mechanisms, resulting in low product recognition and market share [1] Group 2: Strategies for Enhancing Industry Competitiveness - Cultivating leading enterprises to enhance industry competitiveness by formulating scientific and reasonable industrial development plans, optimizing industrial layout, and encouraging mergers and brand alliances [2] - Strengthening factor guarantees and extending industrial chains through increased financial, fiscal, and land policy support, as well as fostering a talent pool for rural specialty industries [2] - Promoting technological innovation and the establishment of platforms for the transformation of scientific achievements to improve the technological content and competitiveness of rural specialty industries [2] Group 3: Brand Building and Market Expansion - Implementing a brand cultivation project for rural specialty industries to create regionally distinctive and culturally rich brands with market influence [3] - Utilizing e-commerce platforms and new marketing methods to broaden product sales channels and develop rural e-commerce [3] - Encouraging the development of various forms of moderate-scale operations and enhancing farmers' skills to increase their participation in rural specialty industry development and improve income [3]