南京上榜2025年最受欢迎民宿消费目的TOP5，00后占比近六成

Core Insights - The report indicates that unique homestays are the main consumption driver, with search volume increasing nearly twofold year-on-year, and interest in experiential travel is replacing traditional destination tourism [1][12] - Non-first-tier cities account for nearly half of homestay orders, with county-level travel orders growing by 36% year-on-year [1][10] - Nanjing ranks fourth among the top 10 most popular homestay destinations for 2025, driven by the "Su Chao" phenomenon, making it the city with the highest search and inquiry volume on the platform [1][7] Market Trends - The overall order volume shows stable pricing and structural growth, with "good homestays" and "good service" contributing to this trend [4] - In 2025, the average length of stay is 1.6 days, with a notable increase in orders for stays of 30 days or more, which grew by 20% year-on-year [4][8] - The demand for surrounding travel is increasing, indicating a dual market structure of "long-distance deep travel + short-distance frequent travel" [4] Popular Destinations - The top 10 popular county-level travel destinations for 2025 include Pingtan in Fujian, Nanao in Guangdong, and Changli in Hebei [6] - The most favored homestay destinations for 2025 are Qingdao, Beijing, and Weihai, with Xuzhou experiencing a remarkable year-on-year order growth of 122% [7][12] Consumer Behavior - The report highlights a shift towards flexible booking patterns, with over 40% of bookings made on the same day, reflecting a trend towards "instant gratification" [10] - The demand for family-oriented travel is rising, with the top five theme parks being popular among family travelers [9] - The user demographic shows that nearly 60% of consumers are from the post-2000 generation, indicating a shift in consumer preferences towards unique and personalized travel experiences [11] Regional Insights - Shandong is identified as the most developed province for homestays, with significant growth in orders from Xinjiang, Guizhou, and Henan [12] - The report emphasizes that the structure of homestay consumption is shifting from traditional hotspots to emerging and diverse markets, with second and third-tier cities showing rapid growth [8][12]