2025年韩流音乐出口首次突破3亿美元，中国重新成为第二大出口市场

Core Insights - The export value of South Korean pop music albums exceeded $300 million for the first time, indicating strong overseas demand despite a decline in domestic sales [1][2]. Group 1: Export Performance - In 2025, the overseas sales of South Korean pop music albums reached a record $301.7 million, representing a 3.4% increase from the previous year [3]. - Japan remains the largest market for these exports, with sales amounting to $80.6 million, followed by China at $69.7 million and the United States at $64 million [4]. Group 2: Market Dynamics - Despite a 10.2% decrease in exports to Japan, exports to China increased by 16.6%, allowing China to reclaim its position as the second-largest market for K-pop music since 2022, surpassing the United States [4]. - Total K-pop album sales, including both domestic and international markets, declined for the second consecutive year, with approximately 93.5 million albums sold in 2025, down from about 120 million in 2023 [4]. - Analysts attribute the decline in total sales to a weak domestic market, even as overseas demand continues to grow [4].