2025年全省旅游总收入1.48万亿元“水韵江苏”年迎客12亿人次

Group 1 - The core viewpoint of the article highlights the significant growth in tourism and cultural activities in Jiangsu province, with a total of 1.2 billion domestic and international visitors and a tourism revenue of 1.48 trillion yuan in the previous year, reflecting increases of 10.4% and 10.2% respectively [1] - Jiangsu's cultural and tourism system has effectively utilized policies, product development, and collaborative efforts to stimulate diverse business activities and maintain strong consumer momentum [1] - The province hosted 245 large-scale performances with over 5,000 attendees, attracting 3.911 million spectators, which is a 17.6% increase year-on-year, generating box office revenue of 2.902 billion yuan, up 11.8% [1] Group 2 - The province's rural tourism points received 193 million visitors and generated 61.62 billion yuan in consumer spending throughout the year [1] - Nighttime cultural and tourism consumption areas welcomed 482 million visitors, with total consumer spending reaching 151.078 billion yuan [1] - The "Su Chao" events have emerged as a new consumption hotspot, with 60 nighttime cultural and tourism areas offering "second venue" activities, leading to nighttime consumer spending of 21.063 billion yuan, a year-on-year increase of 8.32% [1] Group 3 - In 2025, the province's UnionPay channel recorded off-site cultural and tourism consumption of 664.624 billion yuan, marking a year-on-year growth of 13.9% and accounting for 29.55% of the industry's off-site consumption, an increase of 4.5 percentage points [2] - Jiangsu maintained its position as the leader in national cultural and tourism consumption, contributing 10.22% to the total [2] - The province saw approximately 4.26 million inbound tourists in 2025, a 40.26% increase, with monitored 4A-level and above scenic spots receiving 3.7892 million inbound visitors, also up 40.37% [2]